Health & Wellness · Case Study
60% More Revenue.
Same Product.
Different Strategy.
A supplements brand with 700+ reviews and a proven DTC business hit a wall on Amazon. Here’s exactly how we broke through it — in six months.
+60%
Revenue in 6 Months
+99%
CTR Improvement
#17
Organic in Curcumin
The Situation
Strong Product.
Stalled Growth.
This brand had everything going for it: 700+ reviews, a loyal DTC following, and a genuinely quality product. But Amazon sales had plateaued. Traffic wasn’t converting, and advertising spend was circling the same branded audience it already had — not reaching anyone new.
When they came to us, they needed more than campaign tweaks. They needed a root-cause diagnosis and a full rebuild.
What Our Audit Found
Two structural problems were suppressing growth: (1) the main product image — a plain white background — was killing click-through rates before shoppers ever reached the listing, and (2) PPC spend was almost entirely concentrated on branded keywords, meaning the brand was paying to reach customers it already had.
What We Did
Four Moves.
Six Months.
The Execution
A/B tested the main product image — replaced the plain background with a high-converting visual, nearly doubling CTR
Rebuilt PPC from Sponsored Products only to a full-funnel stack: SP + SB + SD running simultaneously
Expanded keyword targeting beyond branded terms to capture high-volume non-branded Curcumin searches
Ran continuous performance refinement — monitoring, iterating, and compounding wins month over month
The result: 59.76% revenue growth in six months, a CTR that nearly doubled, and a #17 organic ranking in the Curcumin category — all without changing the product itself.
If your Amazon brand has strong social proof but growth has stalled, the bottleneck is almost never the product. It’s visibility and structure. And both are fixable.
Is Your Brand Hitting the Same Wall?
Book a free strategy session and we’ll identify exactly where your Amazon account is leaving growth on the table — and show you the roadmap to fix it.
Book Your Free Strategy Session
Reply directly to RJ at marketing@keystone-growth-partners.com